An advertisement said to succeed if it reaches its destination. Problem goal is not always just to increase sales, buyers could order increased awareness, or to enhance the image of the product. Therefore, important for an ad, to have a focused message. Without it, that could happen is unclear or ambiguous about the message conveyed.Tenth most important advertising keywords below you should always consider when making an online ad.
- Headline. Headline is one of the most important advertising point. Headline a strong and able to attract the attention of people who saw it is crucial the success of an ad. Even a study called the role of the headline could reach 75 percent as a success factor of an ad. How good headline? Headline can emphasize the benefits of the product or can provoke the curiosity of prospective buyers. Related questions headlines, please read the post headline 8 Best Selling Sales Letter of All Time.
- Offer Powerful. The following key is the existence of effective advertising offers tremendous. For example, you give 75% discount for first 500 buyers. And, not just that alone. You also provide attractive bonuses for those who order the product in the first 10 hours since the dilaunching products. Associated with this key please read the 10 Secrets That Sell Products Faster.
- Emphasize your advantage. Why buyers should buy products from you and not from your competitors products? That's the key question. It is therefore important to emphasize the advantages you have. For example, your example can serve more quickly and the largest network.
- Create Content resemblance. The average person reading the content rather than having to click on an ad. For that we can cope with a review of a product. One example of the way Mr. Arif Hartoyo. In addition to reviews, we can customize to create a banner that resembles the content display.
- Convey Benefits Consumers. Remember always to deliver the benefits the prospect if you are buying. Problem benefits, a simple key. People are always trying to get pleasure and avoid pain. Exploration in your ad.
- Call to ACTION. On the Internet, people like to be led. Do not forget to put the sentence call to action (CTA) in each of your bid. Like the phrase "click here", "join now", or "open this link". CTA sentence must be clear so that people immediately understand what to do.
- Eliminate Risk. Everyone will think longer before making any purchase or command in your advertising message when there is still a risk. Minimize or even eliminate this risk. How? There are three. Give warranty, display testimonials, and show the data and facts. The three other than making a considered risk prospects shrinking, also will increase your credibility.
- Destitute. In general, people tend to be lazy or procrastinate work. Not infrequently when a new destitute do. To overcome this situation you can create trapped in your ad. Such as giving a time limit or restrict the amount of your buyers. For example you can say for example "this offer is only for 25 people only". Surely they will fight to get your product immediately.
- Make Easy. Little prospect was there difficulty in ordering your product, they may cancel the booking. Open all booking channels to facilitate the prospects in order. Do not just via email, use telephone or SMS. Almost everyone now has a mobile phone and may find it easier to press the mobile phone than a computer keyboard. In the ad, you can enter your phone number.
- Show Caution Sucking Pictures.
In particular banner, you can display images that appealed to suck the attention of visitors. Images of interest would be much easier to click.
There are three special additional tips for making the banner. First, an interesting image, a compelling headline, and the sentence call to action that stomping. Images of the first works to attract attention, and headlines that will increase their interest, and the sentence call to action that makes them click. But in choosing the image and not to defeat the main message the ad.
One other thing to note in advertising. Always test and measure results. If not successful, see your ad again. Fix and do not hesitate to remove the advertising. It is also important to create multiple ad variations by combining some of the key success in the ad.
Writer : Joko Susilo
