When you start an Internet business, one important thing is to promote. Promote both online and offline. In online, how to form a wide promotion. Both are using paid advertising and non-paid. Well, when you write your ad, your ability to write advertising copywriting, or become very important. Because it will determine whether your ad is clicked or not.How do I write a lethal online advertising so effective sales bring in?
The title and content are the two vital points in online advertising. The first people to see the title. Next, look at the contents to better convince them that the ads that are wanted. Therefore, the title of the content must be solid.
Ideally ad writing tips below are used for PPC ads (pey-per-click) the consideration for keywords, such as Adwords. But there was no harm in also if used for online advertising in general. Tipsnya as below:
- Select a keyword. In the ad, enter the word that you think most sought-after target your ads. Let's say their products are marketed in the form of coffee Mas Sumartono said what about search? Good coffee, good coffee, or coffee delicious? Choose one.
- Create a design titles. Had to choose "good coffee", then try to make in a few versions of the title. Eg "Want coffee delicious?"; "Find Coffee delicious?", "This is your Favorites delicious coffee!" And others.
- Menyantumkan number of users. Still on the title, as an alternative you can create a headline that mentions the number of users of these products. For example, suppose that when the product in the form of meatballs like baksowolu blog, can write "How Flavor of Minimal enjoyed Meatballs 514 people per day?"
- Strengthen the contents. After the title, you write your ad. In the contents, you reinforce the message you want to convey. Could reinforce it by showing the benefits of your product or strength.
- Avoid abbreviate. For instance you will advertise Business Formula. Avoid writing FB, better direct written Business Formula. Why? Because visitors can click the wrong guess. He thinks FB is Facebook. If so they may click on the unexpected. So it is possible they immediately closed the dikliknya new ad. So, better to directly write the full name of the product only.
These five tips above are not absolute for online advertising. You want to use for offline advertising such as banners, also. And that is important in the Promotion, focus on your message.
Please try. Hopefully useful.
Writer : Joko Susilo
